Let it grow, let it grow, let it grow.

For women, November usually means sweaters and boots, pumpkin spice everything, and dark lip colors. For men, it usually means football, Thanksgiving, and of course, facial hair season. If you are wondering why there is an uptick in beards throughout the month of November, it is not just a result of men becoming lazy in their grooming routine. For the beard growers, it is known as “No Shave November,” and for the mustache wearers, November is referred to as “Movember.”  And the reason behind them is more than an excuse to let yourself grow.

“No-Shave November” is a month-long journey in which  you forgo shaving and grooming to grow a beard to increase cancer awareness. The concept is for men to embrace their hair, which many cancer patients lose, create conversation and educate others about cancer prevention and awareness, and donate the money typically spent on shaving and grooming to aid those fighting the battle. “Movember” is a similar concept in which men grow a mustache and help raise funds to support research and awareness of multiple men’s issues including prostate cancer, testicular cancer, mental health and suicide prevention. This foundation tackles men’s health issues on a global scale to eliminate the number of men who die too young each year as a result of these causes. The issues these beards and ‘staches shed light on effect millions of men around the world each year- and growing out facial hair is a small, but powerful step towards spreading awareness, showing support, and contributing to the
Whether you are growing a beard for a cause or just because– chances are you are currently suffering or have suffered from “itchy beard.” Itchy beards are a result of dry skin and the buildup of dead skin cells. Dead skin cells become stuck to the coarse beard hairs as they grow out and end up rubbing against your skin causing itching, irritation and sometimes redness. There are tons of products on the market such as pomades and balms that promote a “smoother” beard, but the problem with these products is that they are thick, sticky, and have an unpleasant scent (that you would not want to wear right beneath your nose.) While these products may work temporarily, they do nothing to prevent the initial problem- dry skin. For this reason, men are turning to Must Dew for their “No Shave” needs. Must Dew is a light, all-natural, face oil (and undercover beard oil) that penetrates past your beard to moisturize the skin beneath while conditioning and hydrating the beard itself. On top of that, its amazing scent will be loved by you, your beard, and everyone around you. Apply a pump to your beard and another to the rest of your face for glowing skin (in the manliest way possible) and a smooth, shiny, itch-free beard for the entire month or all year long.

Warning: do not leave product within reach of roommates, friends, wives, or all of the above- as there is a chance it will be stolen.

Shop it here now!



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